Top 12 Hottest Y2K Fashion Brands In The World

Top 12 Hottest Y2K Fashion Brands In The World

The name “Y2K” refers to the year 2000, and the fashion evokes nostalgia from late 1990s to early 2000s pop culture – think Paris Hilton, Britney Spears, and Christina Aguilera in their maximalist silhouettes. Celebrities were known to be edgy, rebellious, and youthful at the time, which was reflected in their bright color palettes, low rise distressed denim, sunglasses indoors, midi skirts, and layered tees.

Bluemarine, Balenciaga, Diesel, and Dsquared are currently incorporating Y2K elements into their capsule collections via denim, metallic finishes, and velour. On the runway, nostalgia was clearly evoked. The 00s are being recycled with a modern twist, a trend popular with Generation Z, and it’s no surprise that 00s fashion is making a comeback, with the Hadid sisters and Kendall Jenner seen wearing key pieces. With trends changing every 20 years, you can expect to see styles recreated on the high street throughout S/S23.

Since last year, the Y2K bug has been the center of attention, whether on the runway or the red carpet, and it’s unlikely to go away anytime soon. Along with the return of early 2000s fashion trends, brands that defined the sartorial statements of the time appear to be gaining popularity. It appears that the thirst for nostalgia fuelled by Gen Z and celebrities has caused these once-forgotten brands to skyrocket in sales, as they, too, have taken significant steps to bring forth a new wave of relevancy in their respective creative spaces.

Founded: 1997

Headquarters: Arleta, Los Angeles, United States

Instagram: https://www.instagram.com/juicycouture/

Website: juicycouture.com

Juicy Couture’s velour tracksuit is the only piece of clothing that truly embodies Y2K style. Paris Hilton and Kim Kardashian are both fans of the Couture Y2K style tracksuit. Generation Zers, who were too young to remember it at its peak, are now dressed in Y2K garb. Juicy Couture’s sales fell slightly in 2006, but the company recovered after collaborating with companies such as Poshmark, Ganni, and Depop.

By drawing inspiration from the history of the well-known velour tracksuit, the brand has recreated the two-piece appearance with a sustainable twist. Traditional Y2K clothing is now made of organic cotton and polyester recycled from pre-consumer waste.

Founded: 1999

Headquarters: California, US

Instagram: https://www.instagram.com/vondutch/

Website: www.vondutch.com

The fashion label Von Dutch was established in the early 2000s under the direction of renowned French designer Christian Audigier. For more than 15 years, the recognizable Hollywood brand has been a mainstay of pop culture and the music industry.

Since its debut, Von Dutch has exploded into the fashion industry and grown to be one of its era’s most coveted and recognizable brands. One of the most important companies that has endured the test of time is still Von Dutch. The future of Von Dutch is currently being driven by executive director of design Earl Pickens to a location where street culture meets premium fashion.

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Headquarters: Los Angeles, California, United States

Website: https://www.missme.com/

Instagram: https://www.instagram.com/missme/

Miss Me, which debuted in the spring of 2001, is known for its bold, bedazzled, rhinestone jean pockets with contrast stitching, similar to the True Religion style. Retro Miss Me jeans’ high-quality denim and comfortable fit will continue to be popular in 2023, though the brand now offers skinny, boot cut, and flare-leg styles for men and women.

Miss Me jeans have a rocker vibe with a Western silhouette, similar to Axl Rose. They’re designed for all body types and can make your butt look good from any angle.

Founded: 1977

Headquarters: New York, United States

Website: https://letigreglobal.com/

Instagram: https://www.instagram.com/letigreworld/?hl=vi

Le Tigre, which rivals Lacoste in terms of preppy style, made a comeback in the early 2000s, despite the fact that the brand was founded in the 1970s. In her striped polo, Anne Hathaway was clearly team Le Tigre.

Although Le Tigre was a formidable opponent, Lacoste prevailed in the end.

The leaping tiger is still available after a few ownership changes and can be found on Amazon and letigreglobal.com for the most recent selections.

Founded: 2017

Headquarters: New York, United States

Instagram: https://www.instagram.com/poster__girl__official/

Website: https://poster-girl.com/

Poster Girl, a brand founded by Francesca Capper and Natasha Somerville, was most likely discovered while browsing Instagram. The candy-colored dresses have a Y2K vibe and are reminiscent of the legendary chainmail outfit worn by Paris Hilton to celebrate her 21st birthday in 2002 (designed by Julien Macdonald).

Francesca Capper and Natasha Somerville met while studying apparel design at Central Saint Martins in London. Natasha gained experience at John Galliano, Jeremy Scott, and Bvlgari, while Francesca worked at Christian Dior, Vivienne Westwood, and Alexander Wang.

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6. Tommy Girl

Website: https://tommy.com/

Headquarters: Amsterdam, Danzigerkade, Netherlands

In the early 2000s, Paris Hilton wore a lot of Tommy Hilfiger statement pieces. She’s wearing a cropped stretch tank with low-slung track pants and a colorful bowling bag in 2002, both of which were popular silhouettes at the time.

Founded: 1977

Headquarters: Florence Italy

Instagram: https://www.instagram.com/blumarine/ with

Website: www.blumarine.com

It’s unlikely that you’ve heard of the Italian brand Blumarine before the Y2K trend hit our social feeds. The fashion house exploded in popularity after creative director and designer Nicola Brognano gave the brand a major makeover to fit the current noughties nostalgia prevalent among Generation Z. The ultra-femme early 2000s party girl, inspired by original Y2K icons like Paris Hilton and Lindsay Lohan, sparked a new wave of ultra miniskirts and slinky low-waisted jeans.

Founded: 2002

Headquarters: Vernon, California, US

Instagram: https://www.instagram.com/truereligion/

Website: https://www.truereligion.com/

True Religion was, without a doubt, one of the coolest denim brands in the early 2000s. Fergie popularized the Y2K jeans in the Black Eyed Peas song “My Humps.”

“Whether I ain’t askin’/ They say they love mah ass in/ Seven jeans/ True Religion.”

True Religion rose quickly to prominence, but then fell. TowerBrook Capital bought the brand in 2013, but by 2017, it had declared bankruptcy. True Religion, on the other hand, made a strong comeback in 2020, thanks in large part to a partnership with streetwear brand Supreme.

Founded: 2002

Headquarters: New York, United States

Instagram: https://www.instagram.com/edhardy/

Website: https://edhardyoriginals.com/

Another Y2K clothing store experiencing a revival is Ed Hardy, which is known for its trucker hats and graphic tees. The fashion label is emblazoning new products with the late Don Ed Hardy’s original tattoo-inspired artwork, which is attracting both old and new fans.

One of the first stores to restock the nostalgic brand was Urban Outfitters. Influencers followed suit, with Bella Hadid, Addison Rae, and Niki DeMar wearing new and vintage Ed Hardy clothing.

Founded: 2018

Headquarters: Los Angeles, California, United States

Instagram: https://www.instagram.com/jwpei_official/

Website: www.jwpei.com

JW PEI is a Los Angeles-based accessory company founded by a husband and wife team. The company was founded on the belief that clothing should be affordable, straightforward, and empowering. The brand’s core is minimalist design using vegan and environmentally friendly materials. In keeping with its modern minimalist aesthetic, JW PW promotes and aims to highlight feminine beauty and strength through fun and innovative fashion. JW PEI is committed to sustainability. We use high-quality canvas. Furthermore, cloth made from recycled plastic bottles is polyurethane certified.

Headquarters: New York, United States

Website: https://babyphat.com/

Instagram: https://www.instagram.com/babyphat/

Kimora Lee Simmons’ fashion label Baby Phat debuted at New York Fashion Week in 2000 and grew throughout the decade. With its rhinestone-curved cat logo and trendy streetwear aimed at everyone, but especially women of color, the line became instantly recognizable.

Today, Simmons shares the Baby Phat spotlight with her daughters, releasing limited-edition collections in collaboration with other brands. You can shop previous collaborations such as Forever 21 x Baby Phat and Puma x Baby Phat, which debuted in August 2022. In 2021, the brand was also available at Macy’s with a special holiday capsule.

Headquarters: New Albany, Ohio, US

Website: https://corporate.abercrombie.com/about-us/our-brands/abercrombie-and-fitch/

Instagram: https://www.instagram.com/abercrombie/

Abercrombie & Fitch was known in the 2000s for their stores filled with copious amounts of cologne, blaring music in a dark environment, and good-looking salespeople who would never make eye contact with you dressed head-to-toe in the outfit you were likely to buy.

When you combine the snobbery with the exclusive sizes ranging from super-duper skinny to very skinny, and, of course, the sexy ads of pre-pubescent-looking models slapped right on the shopping bags, you might have left the store feeling deflated. That’s exactly the image the company wanted to project, and they even encouraged their employees to act aloof.

From the iconic J-shaped metal zipper on a Juicy Couture zip-up hoodie to the stitching on Miss Me and True Religion jeans, no brand markings from the late ’90s and early ’00s are more memorable. A distressed denim miniskirt with two layered Lacoste or Le Tigre polos in contrasting colors was one of the most popular outfit combinations. When it came to those infamous Ed Hardy tees, a trucker hat was always required to complete the look.

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